Jacra Marketing · Denpasar, Bali

Jacra Marketing, More direct bookings for hotels and villas in BaliLebih banyak booking langsung untuk hotel dan villa di Bali

SEO, Google Maps, ads and automation, measured in bookings, not just traffic. One Bali team for marketing and IT, so fixes get done, not just reported. SEO, Google Maps, iklan, dan otomasi yang diukur dari booking, bukan cuma traffic. Satu tim di Bali untuk marketing dan IT, jadi perbaikan langsung dikerjakan, bukan cuma dilaporkan.

Hotel program from Rp 11.000.000/month. Restaurants and brands: SEO from Rp 9.000.000/month.Program hotel mulai Rp 11.000.000/bulan. Restoran dan brand: SEO mulai Rp 9.000.000/bulan.

  • Measured in bookingsDiukur dari booking
  • IT and marketing in one teamIT dan marketing satu tim
  • Based in Denpasar, on-site across BaliBerbasis di Denpasar, bisa onsite se-Bali
  • Open rate cardRate card terbuka
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What we usually findYang biasanya kami temukan

  • OTAs take most bookings, and their commission.Sebagian besar booking lewat OTA, dan komisinya ikut terpotong.

    We build direct demand from Google, Maps and your own site, and make the direct offer clear on every room page.Kami bangun permintaan langsung dari Google, Maps, dan website Anda sendiri, plus benefit booking langsung yang jelas di setiap halaman kamar.

  • The website is slow on mobile.Website lambat di HP.

    Our IT team fixes images, scripts, caching and hosting directly.Tim IT kami langsung memperbaiki gambar, script, cache, dan hosting.

  • Nobody knows which channel brought the booking.Tidak ada yang tahu booking datang dari mana.

    We set up GA4 and Tag Manager through to your booking engine, with a live Data Studio dashboard.Kami pasang GA4 dan Tag Manager sampai ke booking engine, dengan dashboard Data Studio yang bisa dibuka kapan saja.

  • Fewer Google reviews than competitors, so you lose on Maps.Review Google lebih sedikit dari pesaing, jadi kalah di Maps.

    A review program: post-stay messages, in-room QR codes, replies within 48 hours.Program review: pesan setelah menginap, QR di kamar, balasan dalam 48 jam.

  • You don’t appear in AI answers.Tidak muncul di jawaban AI.

    We make your key facts easy for Google AI Mode, ChatGPT and Gemini to find and cite, and track a fixed set of prompts every month.Kami rapikan fakta penting bisnis Anda agar mudah dikutip Google AI Mode, ChatGPT, dan Gemini, lalu memantau set prompt tetap setiap bulan.

  • Wedding, retreat and group inquiries slip through.Inquiry wedding, retreat, dan grup terlewat.

    We track every inquiry, with optional automated WhatsApp and email follow-up.Kami catat setiap inquiry, dengan opsi follow-up otomatis lewat WhatsApp dan email.

Direct Booking Program for hotels and villasProgram Direct Booking untuk hotel dan villa

A 6-month minimum program, then monthly. Billed monthly in advance, excluding applicable tax. One-time setup from Rp 10.000.000.Program minimum 6 bulan, lalu bulanan. Ditagih di muka setiap bulan, belum termasuk pajak yang berlaku. Setup sekali bayar mulai Rp 10.000.000.

Foundation

Build the foundationMembangun fondasi

Rp 11.000.000

per monthper bulan

  • Tracking, dashboard and monthly reportTracking, dashboard, dan laporan bulanan
  • Technical, speed and security fixesPerbaikan teknis, kecepatan, dan keamanan
  • On-page SEO, schema and WhatsApp link previewsOn-page SEO, schema, dan preview link WhatsApp
  • Google Maps and review programGoogle Maps dan program review
  • Basic AI searchAI search dasar
  • 4 articles or landing pages a month, in English4 artikel atau landing page per bulan, bahasa Inggris
  • Brand positioning, reviewed in month 6Brand positioning, direview di bulan ke-6
  • PR outreach and link reclamationPR: outreach dan link reclamation
  • Conversion recommendationsRekomendasi konversi
  • In-house web developmentPengembangan website in-house
Ask about FoundationTanya Foundation

RecommendedRekomendasi

Growth

Grow and get ready to expandTumbuh dan siap ekspansi

Rp 17.000.000

per monthper bulan

Everything in Foundation, plus:Semua yang ada di Foundation, ditambah:

  • 8 articles or landing pages a month, in English and one more language8 artikel atau landing page per bulan, bahasa Inggris dan 1 bahasa lain
  • 2 to 3 quality PR placements or backlinks a month2 sampai 3 PR atau backlink berkualitas per bulan
  • Conversion fixes implemented, including A/B testsPerbaikan konversi diimplementasikan, termasuk uji A/B
  • Quarterly positioning reviewReview positioning tiap kuartal
  • Monthly in-person reviewReview tatap muka bulanan
Ask about GrowthTanya Growth

Not included: ad spend, paid PR placement fees and professional translators. These are only spent with your written approval and billed at cost. Included: our SEO tool licences and in-house web development. You own all accounts, data and content.Tidak termasuk: ad spend, biaya penempatan PR berbayar, dan penerjemah profesional. Biaya ini hanya dikeluarkan dengan persetujuan tertulis dan ditagihkan sesuai biaya aktual. Sudah termasuk: lisensi tools SEO kami dan pengembangan website in-house. Semua akun, data, dan konten milik Anda.

How much do you pay OTAs each year?Berapa komisi OTA yang Anda bayar setahun?

  1. Room revenue a yearRevenue kamar per tahun
    Rp 5.338.125.000
  2. OTA commission a yearKomisi OTA per tahun
    Rp 576.517.500
  3. Potential saving a yearPotensi hemat per tahun
    Rp 57.651.750
    Potential saving a monthPotensi hemat per bulan
    about sekitar Rp 4.804.000
  4. Rough estimate before marketing costs. Actual commission depends on each OTA contract.Perkiraan kasar, belum dikurangi biaya marketing. Komisi sebenarnya tergantung kontrak masing-masing OTA.

    Want to know how much you could move to direct?Mau tahu berapa yang bisa dipindah ke booking langsung?

    Get a free 20-minute checkCek gratis 20 menit

How we workCara kami bekerja

Evidence first, then promises. Every engagement moves through the same four steps. Bukti dulu, baru janji. Setiap kerja sama berjalan melalui empat langkah yang sama.

  1. Audit

    We start with a digital audit to see what works and where you leak.Kami mulai dengan audit digital untuk melihat apa yang sudah berhasil dan di mana terjadi kebocoran.

    Lighthouse tests on a phone, a crawl of every page, your Google Maps data and a Semrush benchmark.Uji Lighthouse di HP, crawl seluruh halaman, data Google Maps Anda, dan benchmark Semrush.

  2. StrategyStrategi

    A 6 to 12 month roadmap with clear priorities and targets.Roadmap 6 sampai 12 bulan dengan prioritas dan target yang jelas.

    Positioning and page structure are agreed with you before a single article is written.Positioning dan struktur halaman disepakati bersama Anda sebelum satu artikel pun ditulis.

  3. ExecuteEksekusi

    Tracking, campaigns, content, and automation, built and launched.Tracking, kampanye, konten, dan otomasi, dibangun lalu diluncurkan.

    Speed, tracking, landing pages and booking engine fixes are carried out by our own IT team.Kecepatan, tracking, landing page, dan perbaikan booking engine dikerjakan langsung oleh tim IT kami sendiri.

  4. OptimiseOptimasi

    Weekly or monthly reporting, then continuous improvement.Laporan mingguan atau bulanan, lalu perbaikan yang berkelanjutan.

    What happened, why, what it did to your bookings and revenue, and the next steps.Apa yang terjadi, mengapa, dampaknya ke booking dan pendapatan Anda, dan langkah berikutnya.

A 12 month programProgram 12 bulan

For hotels, villas and resorts that sell direct: a growth program measured by direct bookings and revenue, not just traffic. The first 90 days build the foundation. The rest speeds up the results. Untuk hotel, vila, dan resor yang menjual langsung: program pertumbuhan yang diukur dari direct booking dan revenue, bukan sekadar traffic. 90 hari pertama membangun fondasi. Sisanya mempercepat hasil.

  1. Month 1Bulan 1

    Measure and fixUkur dan perbaiki

    A full audit, GA4 and booking engine tracking, a baseline report from your own data, technical and speed fixes, Google Business Profile optimisation, and the review program starts.Audit menyeluruh, tracking GA4 dan booking engine, laporan baseline dari data Anda, perbaikan teknis dan kecepatan, optimasi Google Business Profile, dan program review dimulai.

  2. Month 2Bulan 2

    Positioning and structurePositioning dan struktur

    A workshop with your management, a message for each guest segment, the new page architecture, and the landing page for your priority segment goes live.Workshop bersama manajemen Anda, pesan untuk setiap segmen tamu, arsitektur halaman baru, dan landing page segmen prioritas Anda tayang.

  3. Month 3Bulan 3

    Publish and promotePublikasi dan promosi

    The content hub launches, the first articles go live, AI search optimisation on key pages, and the first media outreach.Content hub diluncurkan, artikel pertama tayang, optimasi AI search di halaman kunci, dan outreach media pertama.

  4. Month 4Bulan 4

    Expand content and authorityPerluas konten dan otoritas

    Content and landing pages on schedule, seasonal content, keyword map review from three months of Search Console data, internal links to segment pages, heatmap-based conversion recommendations, media outreach and link reclamation.Konten dan landing page sesuai jadwal, konten musiman, evaluasi keyword map dari data 3 bulan Search Console, internal link ke halaman segmen, rekomendasi konversi dari heatmap, outreach media dan link reclamation.

  5. Month 5Bulan 5

    Optimise and prepare for high seasonOptimasi dan persiapan musim ramai

    Better titles and meta descriptions for pages with many impressions but few clicks, approved conversion fixes, repeat technical audit and Core Web Vitals check, keyword research and content calendar for high season.Perbaikan title dan meta description untuk halaman yang sering tampil tapi jarang diklik, perbaikan konversi yang sudah disetujui, audit teknis ulang dan cek Core Web Vitals, riset keyword dan kalender konten musim ramai.

  6. Month 6Bulan 6

    Evaluate and set directionEvaluasi dan arah berikutnya

    KPI checkpoint against the agreed targets, Maps grid and AI prompt tracking compared with month 1, positioning review, 6-month report and plan for months 7 to 12.Checkpoint KPI terhadap target yang disepakati, grid Maps dan pelacakan prompt AI dibanding bulan 1, review positioning, laporan 6 bulan dan rencana bulan 7 sampai 12.

  7. Months 7 to 12Bulan 7 sampai 12

    GrowTumbuh

    High season content is prepared from month 6, optimisation continues from booking data, and a second language can be added.Konten musim ramai disiapkan sejak bulan ke-6, optimasi berlanjut dari data booking, dan bahasa kedua bisa ditambahkan.

  8. Every monthSetiap bulan

    The routineRutinitas

    Monitoring, updates and backups, Google Business Profile posts and review replies, backlink audit, AI prompt tracking, monthly report.Pemantauan, update dan backup, post Google Business Profile dan balasan review, audit backlink, pelacakan prompt AI, laporan bulanan.

  9. Months 3, 6, 9 and 12Bulan 3, 6, 9, dan 12

    Checkpoint and reviewCheckpoint dan review

    A review every quarter, and the KPI checkpoint in month 6, where the agreed targets are reviewed together.Review setiap kuartal, dan checkpoint KPI di bulan ke-6, saat target yang disepakati dievaluasi bersama.

What runs through the yearYang berjalan sepanjang tahun

  • Tracking & dataTracking & data
  • Website, speed & securityWebsite, kecepatan & keamanan
  • Booking engine & conversionBooking engine & konversi
  • On-page SEO & architectureOn-page SEO & arsitektur
  • Schema & entitiesSchema & entitas
  • Local SEO & Google Business Profile
  • Content & storytellingKonten & storytelling
  • AI search (GEO)
  • PR & authorityPR & otoritas
  • Reporting & reviewLaporan & review
  • Google & Meta ads, optionalIklan Google & Meta, opsional
  • CRM & WhatsApp automation, optionalCRM & otomasi WhatsApp, opsional

Our SEO tool licences and in-house website development are included. Ad spend, paid PR placement fees and professional translators are not: they are only spent with your written approval and billed at actual cost. Lisensi tools SEO kami dan pengembangan website in-house sudah termasuk. Ad spend, biaya penempatan PR berbayar, dan penerjemah profesional tidak termasuk: biaya ini hanya dikeluarkan dengan persetujuan tertulis Anda dan ditagihkan sesuai biaya aktual.

Ask about the programTanya soal program ini

Measured in bookingsDiukur dari booking

Our main KPI is direct booking revenue from organic search and Google Maps, tracked in your own systems, not traffic estimates from third party tools. KPI utama kami adalah revenue direct booking dari organic dan Google Maps yang terlacak di sistem Anda sendiri, bukan estimasi traffic dari tools pihak ketiga.

  • Final targets are locked in week 4, once the baseline from your data is confirmed. Brand searches from ads are reported separately, so new demand is never mixed with guests who were already looking for you. Target final dikunci di minggu ke-4, setelah baseline dari data Anda dikonfirmasi. Brand search dari iklan dilaporkan terpisah, supaya demand baru tidak tercampur dengan tamu yang memang sudah mencari Anda.

  • What we track, and where the number comes fromYang kami ukur, dan dari mana angkanya
    MeasureUkuran SourceSumber
    Direct bookings and revenue from organic search and MapsDirect booking dan revenue dari organic dan MapsGA4 and your booking engineGA4 dan booking engine Anda
    Share of non-branded organic trafficPorsi traffic organik non-brandedSearch Console
    Non-branded keywords in the top 10Keyword non-branded di top 10Semrush and Search ConsoleSemrush dan Search Console
    Google reviewsReview GoogleGoogle Business Profile
    Google Maps actions: website clicks, calls, directionsAksi di Google Maps: klik website, telepon, ruteGoogle Business Profile
    Mobile homepage performance scoreSkor performa homepage di HPLighthouse and PageSpeedLighthouse dan PageSpeed
    Tracked inquiries for groups, weddings and eventsInquiry grup, wedding, dan event yang terlacakGA4, forms and WhatsAppGA4, form, dan WhatsApp
    Mentions of your brand in AI answers, on a fixed set of promptsSebutan brand Anda di jawaban AI, dengan set prompt tetapAI prompt trackingPelacakan prompt AI
    Website technical healthKesehatan teknis websiteSemrush Site Audit
  • How we reportCara kami melapor

    Every day: a live dashboardSetiap hari: dashboard live
    Bookings, revenue, rankings, Maps actions and reviews in one Data Studio dashboard you can open any time.Booking, revenue, ranking, aksi Maps, dan review dalam satu dashboard Data Studio yang bisa dibuka kapan saja.
    Every month: a report and a reviewSetiap bulan: laporan dan review
    What happened, why, what it did to bookings, and next month’s steps.Apa yang terjadi, mengapa, dampaknya ke booking, dan langkah bulan depan.
    Month 6: the KPI checkpointBulan ke-6: checkpoint KPI
    The checkpoint targets we agreed on are reviewed together with you.Target checkpoint yang disepakati dievaluasi bersama Anda.
  • What we don’t doYang tidak kami lakukan

    • Buy hundreds of social media profile “backlinks”Membeli ratusan “backlink” profil media sosial
    • Seed promotions in bulk on Reddit, Quora or forumsSeeding promosi massal di Reddit, Quora, atau forum
    • Produce dozens of generic AI articles a monthMemproduksi puluhan artikel AI generik per bulan
    • Promise a number 1 ranking or traffic figures with no basisMenjanjikan ranking nomor 1 atau angka traffic tanpa dasar
    • Measure success by session counts aloneMengukur keberhasilan dari jumlah sesi semata
    • Take over ownership of your accounts, data or contentMengambil alih kepemilikan akun, data, atau konten Anda
    • Hide costs. Ad spend, paid PR and translators are approved in writing and billed at cost.Menyembunyikan biaya. Ad spend, PR berbayar, dan penerjemah disetujui tertulis dan ditagih sesuai biaya aktual.

Services and ratesLayanan dan harga

Transparent starting rates. Mix and match, or ask us to tailor a package to your goals.Harga awal yang transparan. Pilih dan padukan sendiri, atau minta kami menyusun paket sesuai tujuan Anda.

SEO packages for restaurants, cafes and brandsPaket SEO untuk restoran, kafe, dan brand

Ongoing SEO, priced per month. Each package includes everything in the one before it. SEO berkelanjutan, dihitung per bulan. Setiap paket sudah mencakup seluruh isi paket sebelumnya.

One-time setup from Rp 7.500.000, and a 6-month minimum.Setup sekali bayar mulai Rp 7.500.000, dan minimum 6 bulan.

For hotels, villas and resorts, see the Direct Booking Program.Untuk hotel, villa, dan resort, lihat Program Direct Booking.

  • Starter

    Rp 9.000.000

    per monthper bulan

    • On-page optimisation, up to 5 pagesOptimasi on-page, hingga 5 halaman
    • Keyword trackingPelacakan kata kunci
    • 2 blog articles2 artikel blog
    • Monthly reportLaporan bulanan
    Ask about StarterTanya paket Starter
  • Plus

    Rp 12.500.000

    per monthper bulan

    • Everything in StarterSemua isi paket Starter
    • Internal linking + local SEO upkeepInternal linking + perawatan SEO lokal
    • 4 blog articles4 artikel blog
    • Quarterly keyword reviewTinjauan kata kunci setiap kuartal
    Ask about PlusTanya paket Plus
  • Premium

    Rp 16.000.000

    per monthper bulan

    • Everything in PlusSemua isi paket Plus
    • Schema + Core Web Vitals + AI Search
    • 6 blog articles6 artikel blog
    • Monthly strategy callSesi strategi bulanan lewat panggilan
    Ask about PremiumTanya paket Premium

Marketing consulting for teams that already runKonsultan marketing untuk tim yang sudah berjalan

Your systems are running, but your team needs direction and someone to keep them on target. We audit your sales and marketing, set priorities, and work with your team every month. Sistem sudah jalan, tapi tim butuh arah dan ada yang menjaga target. Kami audit sales dan marketing Anda, susun prioritas, dan mendampingi tim setiap bulan.

  • Sales and marketing auditAudit sales dan marketing

    One-time review of your funnel, team, offers, pricing and channel mix, with a 90-day action plan.Review sekali jalan atas funnel, tim, penawaran, harga, dan komposisi channel, plus rencana aksi 90 hari.

    frommulai Rp 7.500.000

  • Fractional marketing manager

    Two strategy sessions a month, team monitoring, monthly KPI review.2 sesi strategi per bulan, pendampingan tim, review KPI bulanan.

    frommulai Rp 5.000.000 per monthper bulan

  • Team workshopWorkshop tim

    Half day, on-site or online, on the topic you need.Setengah hari, onsite atau online, topik sesuai kebutuhan.

    frommulai Rp 3.500.000 per sessionper sesi

    Talk to IreneNgobrol dengan Irene

Our clientsKlien kami

The brands we help grow online, across Bali and beyond. Brand yang kami bantu tumbuh secara online, di Bali dan di luar Bali.

    • Golden Rabbits Coffee
    • Professor Chinese Seafood
    • Hai Wei Hotpot
    • Professor Kitchen Factory
    • Jimbaran Plaza
    • Pepito
    • Jaens Spa
    • Tetirah
    • Bali Eco Farm
    • Kopindo Group
    • JAENS Enterprises
    • Premier Hospitality Asia

Our teamTim kami

  • Jacky

    Founder & DirectorFounder & Direktur

    Founder of PT Jacra Technology Indonesia with a deep IT and technical background. Leads strategy, tracking, web, and automation, and makes sure the numbers are right before a single campaign goes live.Pendiri PT Jacra Technology Indonesia dengan latar belakang IT dan teknis yang mendalam. Memimpin strategi, tracking, web, dan otomasi, serta memastikan angkanya benar sebelum satu kampanye pun tayang.

  • Irene

    Cofounder & Business DevelopmentCofounder & Pengembangan Bisnis

    Drives partnerships, client relationships, and growth. Your main point of contact from the first call through to ongoing collaboration.Menggerakkan kemitraan, hubungan dengan klien, dan pertumbuhan. Kontak utama Anda sejak panggilan pertama hingga kerja sama yang berkelanjutan.

  • Behind the two of us is a delivery team covering ads, content, and creative, scaled to each project. Di belakang kami berdua ada tim pelaksana untuk iklan, konten, dan kreatif, yang besarnya disesuaikan dengan setiap proyek.

Questions we are often askedPertanyaan yang sering diajukan

How soon will we see results?Kapan hasilnya mulai terlihat?

Quick wins like tracking, speed and Google Business Profile happen in month 1. SEO usually needs 3 to 6 months to show clearly in bookings, which is why the program has a month-6 checkpoint.Perbaikan cepat seperti tracking, kecepatan, dan Google Business Profile dikerjakan di bulan 1. SEO biasanya butuh 3 sampai 6 bulan untuk terlihat jelas di booking, karena itu ada checkpoint di bulan ke-6.

Why a 6-month minimum?Kenapa minimum 6 bulan?

SEO and Maps results build over months. Six months gives enough time to fix, publish and measure properly. After that it runs monthly.Hasil SEO dan Maps terbentuk dalam hitungan bulan. Enam bulan cukup untuk memperbaiki, menerbitkan konten, dan mengukur dengan benar. Setelah itu berjalan bulanan.

What does the setup fee cover?Apa saja yang termasuk biaya setup?

The initial audit, tracking and dashboard setup, Search Console and Google Business Profile setup, review program templates, backups and monitoring. Our SEO tool licences are included at no extra cost.Audit awal, setup tracking dan dashboard, Search Console dan Google Business Profile, templat program review, backup dan monitoring. Lisensi tools SEO kami sudah termasuk tanpa biaya tambahan.

Who owns the accounts and data?Siapa pemilik akun dan data?

You do. We work through user invitations on your accounts and never ask for owner passwords.Anda. Kami bekerja lewat undangan user di akun Anda dan tidak meminta password owner.

Is ad spend included?Apakah ad spend termasuk?

No. You pay Google or Meta directly. Our management fee is separate.Tidak. Ad spend dibayar langsung ke Google atau Meta. Fee manajemen kami terpisah.

Do you guarantee number one rankings?Apakah kalian menjamin ranking nomor 1?

No, and nobody can honestly promise that. We agree measurable targets in week 4, based on your own data, and report against them.Tidak, dan tidak ada yang bisa menjanjikan itu dengan jujur. Kami sepakati target terukur di minggu ke-4 dari data Anda sendiri, lalu melaporkannya.

Can you work with our booking engine?Bisa bekerja dengan booking engine kami?

Usually, yes. We set up tracking through to the booking engine where it supports it, and coordinate fixes with your vendor.Biasanya bisa. Kami pasang tracking sampai booking engine sejauh didukung, dan koordinasi perbaikan dengan vendor Anda.

We’re not a hotel. Can you help?Kami bukan hotel, bisa dibantu?

Yes. Restaurants, cafes and brands can use our SEO packages, ads management and automation.Bisa. Restoran, kafe, dan brand bisa memakai paket SEO, manajemen iklan, dan otomasi kami.

How does billing work?Bagaimana sistem pembayarannya?

Setup is paid before work starts. Monthly fees are billed in advance. Prices exclude applicable tax.Setup dibayar sebelum pekerjaan dimulai. Biaya bulanan ditagih di muka. Harga belum termasuk pajak yang berlaku.

Will you sign an NDA?Apakah kalian mau menandatangani NDA?

Yes. We are happy to sign an NDA and a service agreement before receiving access.Ya. Kami siap menandatangani NDA dan perjanjian kerja sama sebelum menerima akses.

Ready for more direct bookings?Siap menambah booking langsung?

Start with a free 20-minute check: we look at your property online and give you the three main findings.Mulai dengan cek gratis 20 menit: kami lihat properti Anda secara online dan memberikan tiga temuan utama.

Get a free 20-minute checkCek gratis 20 menit

Our IT serviceLayanan IT kami

One partner for marketing and technology. Beyond growing your brand online, the same company keeps your technology running, from networks and servers to CCTV, POS and on-site support across Bali.Satu mitra untuk pemasaran dan teknologi. Selain menumbuhkan brand Anda secara online, perusahaan yang sama menjaga teknologi Anda tetap berjalan, mulai dari jaringan dan server hingga CCTV, POS, dan dukungan langsung di lokasi di seluruh Bali.

Already a Jacra Technology client? Ask for a free website and Google Maps check.Sudah jadi klien Jacra Technology? Minta cek gratis website dan Google Maps Anda.

See our IT servicesLihat layanan IT kami